AdWords Location Targeting lets you target your ads to specific geographic areas like countries, regions, metros, cities, postal codes (currently US only), or by targeting a radius around a location. It also suggests locations that you might want to target and even offers you reach numbers to help you estimate the audience within your selected target location. For advanced users, you can incorporate a person’s geographic interest into your targeting criteria or focus only on physical location. In addition, you can post up to 1,000 locations in a given country at a time to more easily scale your campaigns.
You can focus your advertising on specific geographic areas based on their performance or on the geographies that best match your desired coverage area. The more effective you are in targeting the right customers, the greater your return on investment.
Status: Limited release Availability: US Source: Google
Recently, Netplus held an employee trivia contest. Each employee submitted 3 facts. The goal of the contest was to match the facts with the employee. A prize was awarded to the person with the most correct answers.
The contest was a lot of fun and great way to get to know each other better. A sample of some of the facts submitted are:
The winner of the contest was our social media guru, Roman Zubarev. Congratulations Roman!
It’s great fun to work with such a diverse and interesting group of individuals. They make every day an adventure!
Although some Instagram users seem very nonchalant about Facebook’s $1 billion deal to acquire the photo sharing app, the general consensus seems to be filled with worry. Here are some topics of concern that we’ve been seeing floating around the Internet this afternoon regarding the announcement:
What was your reaction to today’s news? Do you agree or disagree with the above concerns?
(Photo: TechnoBuffalo)
Rich Snippets were introduced by Google in 2009. Rich Snippets are lines of additional information that appear near an organic search result. Rich Snippets are designed to give the user a sense of what a web site might contain. The main goal of Rich Snippets is to help people make a decision before they click, thus increasing the click through rate from organic search results. It is a visual way to display products, prices, and reviews quickly.
So let’s do a simple test.
Do a search for “slow cook bourbon pork” here are the five results you would get:
Which of these five results would you click? Most would click on the search result that had an image and also reviews. The Bourbon-Mango Pulled pork recipe from allrecipes.com shows reviews, time to cook, and the amount of calories. That added information gives users more of a reason to click on that link.
There are three main formats of Rich Snippets
Once you have selected which format you are going to use, you them must figure out which type of content your site has. There are eight main types:
Once you have the code on your site the next thing you need to do is test to make sure the code is valid. Google has a tool which will extract your marked-up data.
http://www.google.com/webmasters/tools/richsnippets
Once you have tested you you now will have to sit back and wait for Google to crawl your site. It does take some time for these to appear.
Once they start appearing in organic search results you will see an increase of traffic to your site.
*BONUS* Google+ is extremely helpful in providing extra information on to search pages. Now that Google integrates Google+ pages into search results, you can increase your presense significantly. Check out this comprehensive guide by AJ Kohn for how to take advantage of all of Google+’s SEO abilities.
From digital wireframes and site architecture to site plans and elevations, two disciplines in design merged for one night to help emerging talent learn how to pitch their big ideas.
On Thursday, March 22, I took part in an event sponsored by the Philadelphia YAF (Young Architects Forum) and the Designated Sketcher called Elevator Pitch. ePitch was a fast-paced event where five young presenters were given five minutes — 30 seconds to pitch their idea and the remaining 4 1/2 minutes to explain all the details. That is no small feat even for a seasoned professional.
I served as a juror, alongside three other design professionals actively practicing architecture in the Philadelphia region. As the only juror presiding that was not an architect, I was able to give feedback from a different perspective.
Both the jury and audience gave feedback to the presenters in real time via Twitter and note cards (which were collected and distributed to presenters after the event). Overall, the feedback was consistent — a desire for presenters to be confident with their work and to help make the prospective ‘client’ own and embrace the core idea. That kind of confidence comes with experience. By taking part in events like this, it will no doubt help them in their pursuits for successful professional practice.
In closing, all design disciplines share the same core principles and I was honored that when looking outside their own discipline for jurors, the YAF offer was extended to me to participate on behalf of Netplus.
Dynamic Search Ads target relevant searches with ads generated directly from your web site — dynamically. With Dynamic Search Ads, we maintain a fresh index of your inventory using Google’s organic web crawling technology. When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally — but we’ll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.
Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. During pilot testing, most advertisers saw 5-10% more clicks and conversions with satisfactory ROI.
Even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on your web site. And user search behavior can be a moving target. Every day 16% of searches that occur, Google has never seen before. Dynamic Search Ads keep your AdWords campaigns in sync with what you’re selling and what users are searching for right now.
You’re still in control and can optimize Dynamic Search Ads with transparent reporting, multiple targeting options including negatives and exclusions, and bid and budget settings
Status: Limited Release (Still in Beta) Availability: Global
Source: Google
This morning Pinterest rolled out their new profile pages. They have a much cleaner look and are reminiscent of Facebook Timeline.
If you haven’t heard of the popular niche social network, Pinterest, it’s a social bulletin board where people can post pictures they’d like to save and share. The site is catching on fast, with about 10 million monthly users, 4 million more than Facebook had a year after their launch in 2005.
Other impressive stats about the site are that users are spending an average of a hour and 17 minutes on the site per day and Pintrest drives the same amount of traffic as Twitter. One in every five Facebook users has their account connected to Pinterest. For these reasons, many brands are working Pinterest into their social media strategy.
We have been recommending the site to some of our clients and have also tried it out ourselves! Follow us here.
Below is a comparison using our profile.
Original Profile -
New profile -
Are you on Pinterest? What do you think of the updated profile page?
This morning Facebook launched new pages for brands. We’ve explored our page and see the new format as an improvement and a great opportunity for the brands we work with.
Here are some of the updates -
The new format will be rolled out for all pages on March 30th, but some brands have already have it live. Take a look at these – Ben & Jerry’s, Red Bull and Coldplay.
What do you think about the new look?
Interested in getting more information? Learn the ins and outs of the new pages here: LearnFacebookPages.com
Offer extensions allow advertisers to extend their Google search ads with redeemable offers including coupons, discounts, rebates and more. This ad extension engages customers by delivering valuable offers that are relevant to what consumers are searching for.
With this new ad extension, you can provide customers with two different redemption options:
Offer ads help advertisers manage two key challenges concerning online offers:
To help with these challenges, offer extensions provide a new way to distribute offers online in a highly targeted fashion. In addition to engaging customers, they allow advertisers to measure offer performance by tracking metrics like impressions, clicks, number of offers printed, saved and emailed, as well as online conversions. Offer extensions complement your existing campaigns to help you increase current customer loyalty and attract new customers.
Note: Still in Beta, not released worldwide as of yet, just a limited release per Google.
Source: Google
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