Just returned from another smashing iMedia Brand Summit. Took me a little longer to get home as we are based in Philly and got slammed back here with more then 40″ of snow. I didn’t get a heck of a lot of sympathy though being stuck in Las Vegas. iMedia consistently puts together a great event with great people. Truly engaging digital marketers who are not only hungry for the real deal but are also out there practicing moving the industry forward. These are our people!

Dave Larkins (NetPlus V.P. of Marketing) and I presented a Master Class this time on Digital Strategy that was extremely well received. It is always rewarding to be able to share insights on how to produce truly, great impactful work. We showcased our work on Ro*Tel, focusing on how a clear strategy and objectives across channels (online and offline) can produce maximum impact. We also emphasiszed the importance of real agency/client partnership. Without a doubt our best work happens when we get the insight, information and support we need from the brand/client side. Special kudos to Brian Lipman at ConAgra Foods (Ro*Tel) for demonstrating the leadership that is needed.

We shared the Master Class with Jennifer Rivas from Red Robin, who tells a great story of how listening added real value to her overall marketing efforts. To check out the Master Class presentation, go to: http://www.imediaconnection.com/summits/coverage/25852.asp

In general, lots of chatter as you would expect on social, mobile and the changing face of marketing. Open sharing of new ideas and tips on what is working and what is not. Special thanks to all my dear friends at iMedia for once again pulling together a premiere event.