This is either a brilliant PR stunt or a huge mistake – but news broke the other day that Apple’s next iPhone has been leaked. Was this done intentionally to communicate the new features without an official “announcement” (To keep people away from Droids or the Nexus One)? Or was the disguised prototype iPhone actually left behind in a bar accidentally?

Here’s the detailed article at Gizmodo: http://gizmodo.com/5520164/this-is-apples-next-iphone

Complete with the updated iPhone OS 4.0: Front facing camera, larger rear camera lens, integrated flash, micro SIM, higher screen resolution and a new exterior design/finish are just some of the new features included. While the hardware updates are certainly interesting, we’re staying on top of the implications surrounding iPhone OS 4.0 + iAds functionality. What kind of ads campaigns will be possible with the new front facing camera? What kind of targeting will be available? What about the pricing model?

The new iAd platform will require collaboration across a wide variety of interactive disciplines – creative, media, and tech teams will need to work seamlessly to develop strategic, goal oriented campaigns within the iPad and iPhone OS 4.0 environments; which puts NetPlus in the ideal position to deliver such campaigns.

More to come as details emerge…