The Airborne Guy – friendly, helpful, quirky animated spokesperson of the widely distributed Airborne® immune support supplement selected Netplus to help find his brand voice in the launch of a new product website, new social media channels, online marketing, email and digital promotional vehicles. We’ve had a blast with @TheAirborneGuy and in a few short weeks have made impressive gains in fans, followers, site traffic, email opt-ins, coupon downloads and other key metrics supporting critical seasonal expenditures. Check out the site, the Facebook page and don’t forget to look for the new Airborne® Chewables online or in your favorite drug or grocery store to help support your immune system.

2011 Whatcounts Email Summit

Our Director of Technology, Jim DelPizzo is back from the WhatCounts Email Summit which focused on changing the way companies interact with prospects and customers through their Lifecycle Marketing Email Platform. This approach represents a shift in thinking when it comes to email marketing and allows us to deliver better campaign results for our clients. It starts with an emphasis on planning, clear program goals, tightly defined business rules, careful segmentation, and compelling design and content. This then leads us to careful measurement, optimization against key metrics and further growth through Social Media channels. Jim and his team look forward to applying their learnings to our clients’ campaigns.

Tips for Disciplined Site Development

It’s a momentous event – costly, resource intensive, and probably months in the making, but a new site launch can be a non-event or worse, a disaster, if you have not approached it carefully.

Harnessing Urgency in Online Sales

You don’t have to be a group deal or flash sale site to make urgency a strategy for your offering. Robin shares tips to tap into the psychology behind this purchase behavior.

iMedia Brand Summit — September 11-14, 2011, Coronado, CA

We’re back from the Brand Summit! As you may know Netplus was recently named a top 25 agency by iMedia, one of our industry’s leading publications and professional organizations, so of course we attended. (Not that we wouldn’t anyway!) The theme for the summit was Digital Marketing at Scale: Going Big in 2012, where the focus was delivering brand performance and scoring genuine digital impact.
Look for interviews with Denise from the summit, sharing her expertise and perspective on the industry in the near future at imediaconnection.com.

Translating a Brand Spokesperson
in Digital

Straight from the Doughboy’s mouth — in our latest ClickZ article we explore the challenges of expanding brand characters into digital and social mediums.

What Brand Brings to Social

A strong brand comes with several advantages in traditional marketing, digital marketing and certainly in social media.

Digital Whiplash

Could a change in leadership and a marketing program critique have negative consequences? Robin presents 12 ways to make the best of such changes and avoid turning successful programs upside down.