Netplus, an iMedia Top 25 Agency to Watch
by Netplus
March 30th, 2012

 

CLIENT NEWS

Merck Merck has selected Netplus to assist with the launch of several Facebook applications in support of their publication; The Merck Manuals. We’re looking forward to elevating the Merck presence among physicians, veterinarians, families and pet owners. To do this, we are building a set of interactive quizzes that will test the visitors’ knowledge in fun ways and give them a chance to earn prizes in the process. Products will be highlighted, awareness will be generated; creating a strong foundation to start growing these communities.

AWARDS

Thank you to The Philadelphia Business Journal for naming us a Social Media Star for 2012. While recognizing our work with the Black & Decker brand, this award is representative of our proven integrated approach across all our programs which extend value, engagement and drive measurable results.

TEAM ADDITIONS

We’re pleased to announce that John Loughran has joined Netplus as VP Business Development and Rachel Hara joins us as our new Social Media Associate.

John is a seasoned, consultative business development executive with over 17 years experience successfully helping to connect clients’ needs with solutions that add value and impact to their business. He has worked extensively for solution-based businesses in technology and digital marketing, such as Siemens, Unisys and Neudesic. A proud graduate of St. Joseph’s University with a degree in Business Administration, John is the first Hawk to join the Netplus family.

Rachel joins us from ABLE, a digital marketing agency catering to the food and wine industry. Prior to this, she managed various Social Media accounts at CRT/tanaka, a top Public Relations Firm in New York City. Rachel received a B.A. in Corporate and Public Relations from Drexel University.

PUBLISHED ARTICLES

4 Tips for Creating a Consistent Transmedia Content Strategy

Facilitate stronger and more meaningful connections with your customers and also significantly extend the value of your content and amplify its overall impact.

The Digital All-You-Can-Eat Buffet

One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don’t fit on our budget plate.

13-Point Checklist to Plan for Q4 Online Sales

The importance of seasonal sales to most online sellers can’t be overstated and should be a year-round effort starting well before the spring buds appear.

12 Ways to Give Your Brand Advocates a Megaphone

In order to get your customers talking, you have to give them something to talk about.

FROM OUR BLOG

New Pinterest Profile Pages

The new Pinterest pages have a much cleaner look and are reminiscent of Facebook Timeline. Is your brand on Pinterest yet?

Google’s Offer Extensions

Offer extensions allow advertisers to add value to their Google search ads with redeemable offers including coupons, discounts, rebates and more.

Dynamic Search Ads

When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page.

New Facebook Pages

Digging into the new Timeline format: coming to all Pages near you on March 30th 2012.

by Netplus
February 21st, 2012
 
 

AWARD ANNOUNCEMENT

Thank you Philadelphia Business Journal for naming us to Social Media Stars for our work with Black & Decker! A big congrats to the team directly involved in a number of successful launches, pictured above. For more on the award and case studies visit the Netplus Blog.

 
 
 

TEAM ADDITIONS

We’re pleased to announce that Jennifer Rivera-Vega has joined the agency as Client Service Manager. In a business environment that increasingly demands the integration of online and offline marketing and advertising, Jennifer brings strong experience from both sides of the digital divide.

Most recently, Jennifer helped guide both offline and online advertising efforts at LevLane for Yum! Brands’ KFC and Taco Bell restaurants in eight U.S. markets. Prior to that, she was a member of the sales team at one of the early digital advertising properties, Weatherbug.

Jennifer received a B.A. in Communication with a concentration in Global Journalism from Drexel University, and joins a growing chapter of Drexel alumni at Netplus.

EVENTS

For those of you who have attended an iMedia event, you’ve probably met Denise, Netplus President or another member of our team. In addition to being named an iMedia Top 25 Agency, we have presented numerous case studies to some of the world’s leading brands and are active participants at this industry leading event. Denise recently attended the iMedia Brand Summit, mingling, chatting and connecting with more great folks who are engaged in moving our industry forward.

PUBLISHED ARTICLES


Social Media Learnings From the Front Lines

Ten social media life lessons learned in the field.


The Real Value of Lifetime Value

Knowing what an average customer and a good customer are worth to your business can help secure, retain, defend, and grow your customer base.

FROM OUR BLOG


Is Display Right For You?

The Who, What, Where and When of planning a Display campaign and some insight into the Netplus approach.


Facebook’s Ad Targeting

Recent ad platform updates will allow targeting users based on their application specific actions, such as listening, reading, watching or playing.


Social Extensions for Google AdWords

It’s now possible for your +1′s to reach not only the 40 million Google+ users, but also everyone who searches Google.


Victory is Tweet – Social Media Propaganda Posters

Talented artist Aaron Wood inspires us to get social with these fun mock propaganda posters.


New year, new color.

Our updated Pantone® collection has arrived. Despite being a digital agency, we don’t always just push pixels. We can do it all.
by Netplus
January 11th, 2012

Growth, Planning and Predictions for a Successful 2012

Welcome to a new year, a fresh chapter of new adventures in the digital industry. Our client successes and their growing needs have spurred some needed growth at Netplus. We’re looking to expand our team and hire for a number of roles including Vice President of Business Development, a Client Service Manager and several others. Please help us spread the word if you know of a qualified candidate.

PUBLISHED ARTICLES


2012 Digital Marketing Planning Guide

Understanding your current state, defining your desired state, and setting your strategy.


The Insidious Impact of Project-Based Agency Relationships

Robin weighs in on how short-term relationships are restricting long-term results for agencies and clients alike.


Does your agency stink or is it you?

Denise on agencies, relationships and making the most of both.

FROM OUR BLOG


The Benefits of Google+ Pages

Streaming music, and music in your stream. Liz takes a look at Spotify, a social music service success story.


Working With My Twin Brother

Netplus’ John and Dan, AKA “The Bell Brothers” are a one of a kind duo who recently had a chance to put their unique working relationship into words.


The Secret Value of B2B Social Media

Is Social Media going to revolutionize B2B marketing? No. Does it have the capacity to strengthen the relationship between an organization and its most avid followers? Absolutely.


Having a Ball with Siri

It sounds like for those of you with the iPhone 4S, Siri is proving to be as much a source of entertainment as it is for information.


A Wise Person Once Said…

Business research shows companies that participate in community service, giving and just plain doing good tend to be more successful. Annie shares some of Netplus’ philanthropic efforts from 2011.


How to Build Better Emails

Our Director of Technology, Jim lays out the latest best practices for building effective email campaigns.


Testing in PPC

Mark describes 5 key rules for effectively testing your search engine marketing programs.
by Netplus
December 9th, 2011

CLIENT NEWS

This year Netplus has had a chance to work with some incredible partners on tremendous programs. We’re closing out the year with two games worth sharing. These two Facebook promotions are built with the understanding of the social consumer and client goals in mind. If you’re into games, come play with us:

Airborne Guys $5,000 Vacation Getaway 

Play Airborne Guys $5,000 Vacation Getaway

 Black * Decker Match and Win Game 

Play Black * Decker Match and Win Game

PUBLISHED ARTICLES


Facebook Advertising — Who Owns It?

We recently polled the Netplus crew and collected their best arguments for who should manage Facebook advertising, the social media team or the display and search team? Click through for both sides of the story and our conclusion.


Privacy Lessons From Around the Holiday Table

Robin provides interesting insights into content, digital communications and the privacy concerns that go along with the territory.

FROM OUR BLOG


Online Streaming Goes Social

Streaming music, and music in your stream. Liz takes a look at Spotify, a social music service success story.


Tablet or E-Reader?

Probably one of the most common questions as holiday shoppers hit stores and the web. Let us know what you think!


New Facebook Insights

Late November, Facebook rolled out their new insights dashboard. Take a gander under the hood and get a feel for how these stats might impact your business.


You’re Being Audited!

Mark lays out an 8 point list to complete a basic PPC program audit. Read on to avoid these 3 dreadful words no one wants to hear about their paid search campaign.


They call me mellow yellow

“Tangerine Tango” anyone? Sean shares Pantone’s color forecasting for Spring of 2012 which has some revealing insights into how the science and art of color influences the collective consumer mood and behavior.


Social Media — 2012 Outlook in a Nutshell

Looking forward to 2012, Roman shares some of his thoughts on what’s next in social media with a short, sweet, general prediction.
by Netplus
November 7th, 2011

We’ve been keeping busy with exciting projects, expanding our talented team and helping our clients prepare for 2012.

New team members

Joe Edelman, Director of Project Management
Netplus welcomes Joe Edelman who brings a wealth of agency experience as our new Director of Project Management. Joe is a graduate of Drexel University with a degree in MIS and offers expertise in both the technical and project management side of agency work large and small for brands like Campbell’s Soup Company, Sharp Electronics, Sotheby’s Real Estate, Nissan Automotive and more. When not working to keep projects running smoothly, Joe finds himself catching a Phillies game or enjoying an attempted round of golf!

Jonathan Stec, Integrated Marketing Manager
“Stec”, as he likes to go by, joins us from TrueAction, an eBay-owned digital marketing agency, driving retail success for clients such as Toys R Us, GNC, Ace Hardware and Hot Topic. Jonathan not only has broad marketing experience but has also worked in the finance industry and launched two ventures on his own. When he’s not kicking off and optimizing display media campaigns for our clients, good luck catching him indoors. He’s likely to be found on a mountain top snowboarding or on his motorcycle or ATV deep in the Pocono woods with his wolfdog.

AND A PROMOTION

Jim DelPizzo, Director of Technology
We take a certain pride in developing our own, and Jim is no exception. Having risen through the ranks and demonstrated dedication and passion for our tech work over the course of 4 years, Jim will now head up our Technology Team. We look forward to continuing to deliver innovative solutions that meet goals and deliver results for our clients.

EVENTS

Real Time Bidding is the latest evolution in demand side platforms and display media. And as you might expect, Netplus is in the thick of it. Denise Zimmerman, our President and Chief Strategy Officer will be leading a discussion to clarify and demystify the RTB process at the OMMA Display Event on November 7th.

PUBLISHED ARTICLES


2012 Digital Planning Guide

Robin presents an outline of a 12-step plan to help you understand your current state, define your desired state, and plot your strategy to bridge the gap from one to the other for a successful 2012 in digital marketing.


Using Digital Channels to Listen and Learn

Interactions with digital customers provide a potential gold mine of valuable information and insights. In this article we share several ways to identify and make them actionable.


Why You Shouldn’t Hire a Social Media Manager

Denise provides a number of considerations to ensure that your Social Media Manager search is informed, productive and contributes value to your business.

FROM OUR BLOG


Parallax Scrolling for Websites

Remember arcade games from the 80s and 90s? Today, designers are using parallax scrolling in many applications, either through CSS tricks, or by using the popular jQuery plugin Spritely to create website depth and increase interactivity.


Decreased Advertiser Visibility on Google Search…Wait What?!?!

With Google beginning to ask “Why these ads?” and giving consumers more control over the adwords ads they’re shown, we identify several current and future implications.


How to Build Better Emails

Inspired by his trip to “Change the Game”, the WhatCount’s Email Summit in Las Vegas our Director of Technology, Jim kicks off a series of posts on developing better emails.
by Netplus
October 13th, 2011


 

We’re breaking out the hoodies, sipping on pumpkin spice lattes and planning trips to local apple orchards. Fall is in the air and we’re knee deep in holiday and 2012 planning. Digital has and will continue to play a major role in driving holiday revenue, so we’re all ears when it comes to our client’s programs and goals now and in 2012. We’d love to hear from you.

 
 
 
 

CLIENT NEWS

The Airborne Guy – friendly, helpful, quirky animated spokesperson of the widely distributed Airborne® immune support supplement selected Netplus to help find his brand voice in the launch of a new product website, new social media channels, online marketing, email and digital promotional vehicles. We’ve had a blast with @TheAirborneGuy and in a few short weeks have made impressive gains in fans, followers, site traffic, email opt-ins, coupon downloads and other key metrics supporting critical seasonal expenditures. Check out the site, the Facebook page and don’t forget to look for the new Airborne® Chewables online or in your favorite drug or grocery store to help support your immune system.

 
 
 
 

EVENTS

2011 Whatcounts Email Summit

Our Director of Technology, Jim DelPizzo is back from the WhatCounts Email Summit which focused on changing the way companies interact with prospects and customers through their Lifecycle Marketing Email Platform. This approach represents a shift in thinking when it comes to email marketing and allows us to deliver better campaign results for our clients. It starts with an emphasis on planning, clear program goals, tightly defined business rules, careful segmentation, and compelling design and content. This then leads us to careful measurement, optimization against key metrics and further growth through Social Media channels. Jim and his team look forward to applying their learnings to our clients’ campaigns.
 
 
 
 

PUBLISHED ARTICLES

Tips for Disciplined Site Development

It’s a momentous event – costly, resource intensive, and probably months in the making, but a new site launch can be a non-event or worse, a disaster, if you have not approached it carefully.

 

Harnessing Urgency in Online Sales

You don’t have to be a group deal or flash sale site to make urgency a strategy for your offering. Robin shares tips to tap into the psychology behind this purchase behavior.

 
by Netplus
September 21st, 2011
 
 

Lately we’ve been focusing on brand as we try to squeeze in that last bit of Summer fun. So, break out the grill, make a fresh batch of lemonade and put those swim trunks to good use one final time.


But first, here’s the latest from Netplus…

 
 
 
 

EVENTS

 

iMedia Brand Summit — September 11-14, 2011, Coronado, CA

We’re back from the Brand Summit! As you may know Netplus was recently named a top 25 agency by iMedia, one of our industry’s leading publications and professional organizations, so of course we attended. (Not that we wouldn’t anyway!) The theme for the summit was Digital Marketing at Scale: Going Big in 2012, where the focus was delivering brand performance and scoring genuine digital impact.
Look for interviews with Denise from the summit, sharing her expertise and perspective on the industry in the near future at imediaconnection.com.

  
 
 
 
 

PUBLISHED ARTICLES

Translating a Brand Spokesperson
in Digital

Straight from the Doughboy’s mouth — in our latest ClickZ article we explore the challenges of expanding brand characters into digital and social mediums.


What Brand Brings to Social

A strong brand comes with several advantages in traditional marketing, digital marketing and certainly in social media.

  

Digital Whiplash

Could a change in leadership and a marketing program critique have negative consequences? Robin presents 12 ways to make the best of such changes and avoid turning successful programs upside down.
 
by Netplus
August 11th, 2011
 
 

CLIENT NEWS

 

DEWALT 20V MAX* Launch

Iconic brand DEWALT turned to Netplus for support launching a web presence for the new 20V MAX* lithium ion product line. We eagerly rose to the challenge and designed a new webpage highlighting each tool, and their upgraded features while emphasizing user experience, ecommerce options and social media tie-ins with a powerful technology back-end. Look for the product line on shelves in September.
 
 
 

Independence Blue Cross – Healthy Steps

Independence Blue Cross has engaged Netplus to develop and execute a Facebook advertising and blogger outreach program to support the insurer’s Healthy Steps social media promotion. Objectives of the program include growing the company’s social media fan base, increasing the number and quality of connections, and initiating conversations about taking small steps to a healthier lifestyle.

The Netplus campaign includes Facebook advertising targeted to people interested in fitness and health, plus recruitment and management of high profile local bloggers. The bloggers will provide an authentic voice to help reach a new audience, and motivate their readers to enter the Healthy Steps “Get Out, Get Fit!” photo contest.

In addition to enhancing the health of its members, an important outcome of the campaign will be increased awareness of IBX as a savvy organization that is actively engaged in communicating with current and prospective customers through social media.
 
 
 

PUBLISHED ARTICLES

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

Although it’s trendy, social media isn’t the answer to all of your marketing challenges. Let’s take a look at why it can’t stand on its own.

What Comes After All the Facebook Contests?

There’s a contest, sweeps, or promo around every corner on Facebook. Are we overly reliant on these types of promotions to the point where we’re hurting ourselves long-term?


  

4 Deliberately Controversial Ad Campaigns

Is the old adage “there’s no such thing as bad publicity” really true? Denise walks us through a recent FCUK promotion.
 
 


Contact Us for innovative solutions to your marketing challenges.

 

  /in/thinknetplus

  /thinknetplus

  @thinknetplus
 
by Roman Zubarev
July 13th, 2011

Being recognized as one of iMedia Connection’s Top 25 East Coast Agencies to Watch speaks volumes for our team as well as our clients at a time when leadership and results have become increasingly critical. We are very proud. Here’s how we got here…

It’s no secret that we’ve recently worked with a variety of excellent partners. Whether retail, CPG, insurance, or entertainment, we’ve had the opportunity to learn, work and grow across several verticals. In recent months we’ve reduced cost per application for a leading insurance provider by two-thirds, used highly targeted Facebook ads to spur explosive growth for a video crowd sourcing community and headlined many other programs that can be found in our portfolio of case studies.

Our work has always been based on sound strategy, eye-catching design and the latest digital technologies, but the glue that holds it all together and allows us to deliver real business results are the client relationships. It’s the trust, the timely communication, the weekend phone calls and our meticulous attention to results. It’s how your marketing dollars are spent, how digital is wrapped into the mix as a necessary, integrated and often top performing piece that we’re celebrating today.

This one’s for you. Here’s to your future successes.

by Netplus
July 13th, 2011
 

A FRESH TAKE

Our new website thinknetplus.com is live! We’ve showcased a variety of our work, from integrated digital campaigns to games and apps. We’ve also included a plethora of articles and blog posts—penned by the Netplus crew—weighing in on the latest in our ever-evolving world. Go ahead and click through. It’s the next best thing to stopping by in person.

 
 
 

CLIENT NEWS

 

Good Neighbor Pharmacy

AmerisourceBergen’s Good Neighbor Pharmacy network has selected Netplus to help with the launch of their social media marketing initiatives. This program is designed to elevate the tagline “Get to Know Your Neighbor” while creating more brand awareness and foot traffic at their 3,700 locations through innovative usage of the store locator function on Facebook.
 
 
 

PUBLISHED ARTICLES

How Emerging Tech Can Hurt You

Denise identifies the risks of jumping into new marketing technologies and mitigating those risks to make smarter business decisions.

Presenting the Dirty Dozen

12 common mistakes that can hinder your digital marketing programs, and how to avoid them.

  

10 Ways Marketing Has Changed Forever

Robin provides a fresh look at how the Internet and social media continue to impact marketing.
 
 


Contact Us to see how Netplus can help you with your next project.

 

  /in/thinknetplus

  /thinknetplus

  @thinknetplus
 
 
 


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