by Robin Neifield
August 6th, 2014

Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient, old-school, and lazy. Baby Boomers. Hispanic. High household income. Gamers. New Yorkers. Moms. No matter the label you apply to a person or a group of people, you are de facto lumping them into a group that has one common characteristic. They might …

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by Robin Neifield
July 9th, 2014

Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. You have to walk before you can run. That would seem obvious. But that good advice often goes unheeded; for instance by weekend warriors who decide to run a marathon on a whim without the right training …

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by Robin Neifield
June 11th, 2014

The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. It’s a given in today’s marketing environment that organizations will have ongoing digital content requirements – lots of them. The constant need for content can challenge your resources and stress your budget. As your content needs and budget continue to grow, you need to make sure …

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by Robin Neifield
May 14th, 2014

Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your audience. Have you looked at your digital marketing plans with your shades on yet? In North America we’re rounding into the season of family vacations, three-day weekends, summer Fridays, and a completely different consumer mindset dominated by outdoor fun, time off from work, summer …

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by Denise Zimmerman
May 7th, 2014

Happy to be here at the agency summit making new connections and hugging it out with the old. Great things always happen when you bring together passionate, smart folks who are committed to advancing the industry – and the team at iMedia are masters at it. if you are not here, it may validate you to know that whatever challenges you are having – you are not …

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by Robin Neifield
April 17th, 2014

To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content success? In order to hold an audience’s attention, the push is on for brands and organizations to regularly update their websites, social channels, and other properties with new, relevant, inspiring, and sharable content in a variety …

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by Robin Neifield
March 20th, 2014

The word collaboration is universally understood as a positive characteristic. If you are labelled collaborative you are a good team member open to input; you share insights and results and can work effectively with others to achieve better results with more satisfaction and less group or team pain. It’s a big concept and too big a word for kindergarteners but that is what teachers were attempting to …

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by Robin Neifield
February 24th, 2014

With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating and rewarding the use of visuals and images in both paid and earned content streams. Recent Facebook changes reflect this heightened response and engagement seen with visual posts and ads. This trend leaves brands with increased costs to create those compelling images, as the bar is …

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by Robin Neifield
January 23rd, 2014

Every year for the last four or five years we have been calling that year “The Year of Mobile.” But maybe this is finally the year that we start to adjust our budgets and plans to a new reality. It’s long past due, as evidenced by the undeniable consumer preference for mobile devices and the increasing reliance and time spent with mobile technology. Gartner just released a …

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by Denise Zimmerman
January 20th, 2014
Sustainable predictions that drive outcomes

Did you know that Edelman, self described as “…the world’s largest public relations firm” recently hired a global director of paid media? A few years ago this would have sounded like an oxymoron. Today, it is reflective of the fact that change is a constant in our industry and a reminder that we must respond to the evolving needs of our customers, clients and stakeholders. Change has been coming and …

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