All Posts Tagged 'Analytics'  

by Robin Neifield
January 23rd, 2014

Originally published on Every year for the last four or five years we have been calling that year “The Year of Mobile.” But maybe this is finally the year that we start to adjust our budgets and plans to a new reality. It’s long past due, as evidenced by the undeniable consumer preference for mobile devices and the increasing reliance and time spent with mobile technology. Gartner just released a …

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by Robin Neifield
September 4th, 2013

Originally published on Mark Twain famously remarked, “I didn’t have time to write a short letter, so I wrote a long one instead.” This quote comes to mind for me whenever an organization proudly unveils a complex report filled with tons of data and very little actionable information. We can measure almost anything in digital – and often, unfortunately, marketers include every data point and every metric in monster reports …

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by Jim DelPizzo
March 11th, 2013
Jim Sleeping

Mobile, Cloud, gaming, APPs, APIs, responsive, bats, SVG, modernize, JS (javascript for those of you who don’t know), HTML5, CSS3, Cloud computing, analytics, start ups, local brews, virtual cloud hosting, open source, touchscreens, these were the buzz words from the second day at SXSW. The day started with a four hour hands on session on mobile apps and why they suck, but they don’t have too. With examples of how to make mobile …

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by Mark Barletta
December 15th, 2010

Some of the most prevalent questions I come across in Paid Search marketing are, What are the factors that go into Quality Score and What can I do to improve my keyword Quality Score. This question is asked by clients, brand managers, co-workers, and Paid Search marketers themselves. But to understand how to improve Quality Score, you first need to understand what it is. Quality Score as defined by Google, …

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by Robin Neifield
July 16th, 2010

Originally published on CEOs (and CMOs) need to ask certain high-level but tough questions of their digital marketing team and agency. This can be a hard task when new digital programs involve something they may not have direct experience with or when the language employed is often a tangle of acronyms and terms for which they have no context. So, on behalf of all the CEOs out there – here …

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by Netplus
May 24th, 2010

Last week, Google announced that their asynchronous tracking tag went out of beta. While it’s been available for six months now, some organizations chose to wait until it was out of beta. What’s the big deal? You might be thinking “My old tracking seems to be working fine – I’m not seeing load issues and it feels like I’m getting reliable data. Why switch?” Even if you’re getting good results, …

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by Robin Neifield
April 23rd, 2010

Originally published on Lately I’ve become fascinated with behavioral economics and related fields of study that examine and challenge our assumptions about how people make both simple and complex decisions. Of course, in interactive marketing we sometimes use tons of data as a proxy for true guidance and rely heavily on predictive models that primarily use past behavior and the behavior of those similar to you to present you with …

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by Robin Neifield
April 9th, 2010

Originally published on Do a search on a search engine or in your favorite social media sites and you will find many links to valuable advice on how to measure the impact of social media. Articles, columns, blog posts, and books all lay out the strategy and offer blow-by-blow detail of setting goals, defining key engagement metrics, optimizing analytics software packages, developing monitoring programs, building reputation management dashboards, crafting social …

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by Robin Neifield
December 16th, 2009

Originally published on Think back to a couple of years ago or even as far back as the mid ’90s. You may recall some commonly espoused good advice on starting a digital marketing effort. Often, we counseled brands against reaching out with interactive marketing efforts and dollars until they got their online house in order. In earlier days that meant setting your foundation in your Web site, but now has …

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by Robin Neifield
November 18th, 2009

Originally published on With the exception of 2009, every research report since the beginning of digital marketing has been touting the growth of digital spending as a portion of total marketing spend. The year-over-year percentage rise has been dramatic, as is fitting when you’re starting with small numbers. But the percentage of spend still doesn’t approach the percent of time consumers spend with digital content. Marketers have responded to try …

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