All Posts Tagged 'Analytics'
Mobile, Cloud, gaming, APPs, APIs, responsive, bats, SVG, modernize, JS (javascript for those of you who don’t know), HTML5, CSS3, Cloud computing, analytics, start ups, local brews, virtual cloud hosting, open source, touchscreens, these were the buzz words from the second day at SXSW. The day started with a four hour hands on session on mobile apps and why they suck, but they don’t have too. With examples of how to make mobile …
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Some of the most prevalent questions I come across in Paid Search marketing are, What are the factors that go into Quality Score and What can I do to improve my keyword Quality Score. This question is asked by clients, brand managers, co-workers, and Paid Search marketers themselves. But to understand how to improve Quality Score, you first need to understand what it is. Quality Score as defined by Google, …
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CEOs (and CMOs) need to ask certain high-level but tough questions of their digital marketing team and agency. This can be a hard task when new digital programs involve something they may not have direct experience with or when the language employed is often a tangle of acronyms and terms for which they have no context. So, on behalf of all the CEOs out there – here …
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Last week, Google announced that their asynchronous tracking tag went out of beta. While it’s been available for six months now, some organizations chose to wait until it was out of beta. What’s the big deal? You might be thinking “My old tracking seems to be working fine – I’m not seeing load issues and it feels like I’m getting reliable data. Why switch?” Even if you’re getting good results, …
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Lately I’ve become fascinated with behavioral economics and related fields of study that examine and challenge our assumptions about how people make both simple and complex decisions. Of course, in interactive marketing we sometimes use tons of data as a proxy for true guidance and rely heavily on predictive models that primarily use past behavior and the behavior of those similar to you to present you with …
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Adobe’s recent acquisition of Omniture hit many of us in the industry as a surprise. In fact, I would say it was met with puzzlement by quite a few. Various analysts and commentators have weighed in and a picture is beginning to emerge that explains the $1.8B price tag and opens a world of possibilities. With a nod to AdAge, Forrester and Covario haedone a wonderful job of indiviudally summarizing …
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We’re in a competitive field in a competitive time. The stakes couldn’t be higher for most of us as we work very hard to earn the increasing budgets we are seeing in online marketing. We earn those budgets with ideas that drive results and analytics that prove the results. But it all starts with an idea. The idea informs the strategy, which drives the tactics; therefore, an …
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