All Posts Tagged 'Facebook'
I’m a big fan of wartime propaganda posters. Like the most effective brand posts in our social feeds, these messages were always short and bold. Aaron Wood, the clever artist behind justonescarf design recently merged popular social channels and propaganda to create a series of beautiful posters that entertain and jokingly inspire.
Take a look at my favorites below and be sure to visit Aaron’s Etsy store for a wider selection and to order prints.
Looking forward to 2012, I wanted to share some of my thoughts on what’s next in social media. Here’s a short, sweet, general prediction:
While many brands will continue to focus on growing their audiences, smart brands will work hard to get to know their existing audiences better. Some of our best professional and personal achievements have been fostered through networking, tapping our existing relationships to develop new, better ones (I was introduced to Netplus, and even met THE girl, via Twitter.) Applying that thought, next year we’ll see a shift back to our networking roots and build deeper connections through social media. Look for budgets and time to be put toward delivering value over volume. This means improvements in social commerce and customer service, new approaches to listening, collecting data and a focus on developing outstanding consumer-oriented content.
2012 will be the year we become better friends with our fans and followers.
The Facebook timeline will show your entire Facebook post history. From the day you started your Facebook account until Present day. All the posts, images, likes, and everything you have done using a social channel will be there on display. Below is my timeline, with a cover image and then my profile image.
Below that is a snapshot of my life some basic information about me. This information is what you would learn from a five minute conversation with me. On the right are more details which show my likes, friends, photos, and maps. Below that is the timeline of my online history, from posts, pictures, friend’s requests and life events.
Now if there are things on your timeline that you don’t want to show Facebook does allow you to hide boxes from the timeline. It also allows you to feature an item on your timeline which will make that box go across the entire width of the timeline.
The timeline is the future of profiles and should be coming to facebook any day now. If you are a facebook developer you can get your timeline now and start to play around with all the features.
Originally published on
Last week, RightNow and Harris Interactive released a study on consumer response to retailers’ use of social media during the 2010 holiday season. The study detailed the astounding result that listening to consumers and responding in a timely, effective way has a positive impact on their propensity to return as a customer or to advocate for the brand even when a complaint launched the original interaction. While I don’t mean to sound cheeky (well, maybe a little), this somewhat obvious and intuitive observation might profit from even a bit more exploration.
Clearly, whether online, in social media, or in stores – responding appropriately and quickly to customer complaints can yield positive results. Not responding to heartfelt complaints adds salt to the wound and, given the current communication tool set available to consumers, can spread that injury well beyond the original complainer and the original problem. The issue is not so much that retailers don’t understand this, but that they have limited resources and many have yet to become comfortable in social media.
In the early days of e-commerce, retailers often had insufficient experience and insufficient resources to respond quickly to e-mail inquiries. Retailers had to overcome resistance, training, staffing, process, and other challenges to begin using the communication mode that their customers clearly preferred. There were many debates at that time about removing e-mail addresses from the site if you could not respond in a timely fashion. This would be unthinkable today. Read the rest of this entry »
Originally published on
Yeah, you heard me, but I will deny it if you misquote me. I did not say we could reliably create a viral phenomenon on behalf of your brand, nor did I say we could guarantee zillions of free impressions. We can, however, create a smart platform and program to help facilitate sharing and exposure of your content and give it the best possible chance to soar.
Most of the great viral stories tapped successfully into the communal zeitgeist, often tickling their funny bone in an unexpected way. Most of them also had a plan to help facilitate sharing, not leaving it all to chance or hope. If you have the kind of content that can potentially appeal to or entertain the masses, then achieving “viral” status may be that much easier. Ninety-nine percent of the opportunity for something to go viral rests with the quality and/or mass appeal of the content and whether, in fact, it does meet the zeitgeist test. It’s critically important to make sure that your content is appealing to your target consumers, and that it has enough value for them to inspire and facilitate sharing among their friends, who by association may very well be potential customers. That may be 99 percent of the work, but you’re not done. Here are some tips to help spread the word. Read the rest of this entry »
Originally published on
The acronym PPC (pay per click) used to be synonymous with search advertising, and that pricing model is a big part of what drove search growth and made the channel as ubiquitous in online marketing plans as it is now. But PPC is not just for Google or for search anymore.
Advertisers love PPC for the ease of deployment, the directness of paying only when action is evidenced, as well as the aura of risk reduction in a pricing model that allows you to bid only what you deem to be the value of that action. Those with deeper pockets or for whom that click is worth more at that particular time can bid more. It’s a dynamic and efficient market that maximizes value all along the chain of sellers (publishers or engines), middlemen (networks, exchanges, or technology platforms), and buyers (advertisers), and differentiates between one click and the next. Different clicks have different values to different advertisers. Read the rest of this entry »
What do most people do when they boot up their computers in the morning? Check email and check Facebook, right? How would that change if Facebook added an email client?
We can all find out today because Facebook is officially announcing that at their invite-only event at 10am PT during the Web 2.0 Summit.
Watch out Yahoo, AOL, Hotmail, and yes you Gmail – Facebook is coming. Read the rest of this entry »
Originally published on
Just like you, I get hordes of messaging on social media. And this is in addition to all the other work you might be doing in the area — conferences, summits, your own personal social media activities. The list goes on. When I was asked to write this article, the focus was on how to make these social activities digestible, actionable, and relevant to marketers, media, and those who work with them. And even while writing this piece, news of evolving trends was pouring out at a dizzying rate.
To give this article more long-term relevancy, I’ve categorized the trends I will discuss into interconnecting “ubertrends” — the trends that will directly impact the emergence and growth of supporting micro-trends and how they might relate to your business. Make no mistake about it, there will be more progression as we move into the new Yyear and beyond — and there is a vast beyond. Read the rest of this entry »
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