All Posts Tagged 'Google'
I’m a big fan of wartime propaganda posters. Like the most effective brand posts in our social feeds, these messages were always short and bold. Aaron Wood, the clever artist behind justonescarf design recently merged popular social channels and propaganda to create a series of beautiful posters that entertain and jokingly inspire.
Take a look at my favorites below and be sure to visit Aaron’s Etsy store for a wider selection and to order prints.
Google+ created a lot of excitement when it was first released and invite only, but that excitement quickly disappeared. Now the buzz is back, but for different reasons. Rather than focusing how the social media platform is similar to Facebook, users and brands are looking at what it does different and better.
2012 is said to be the year of Google+, but why? There are currently 62 million Google+ users, which is nowhere near Facebook’s staggering 800 million users, so why should your brand create a page?
SEO Benefits
One of the reasons Google+ hype has become re-energized is because of the natural SEO benefits. Having your website organically show up on the first page of Google search results is incredibly valuable. The number of +1 clicks and simply a presence on Google+ is slowly being incorporated into Google’s search algorithm and thus early adopters will benefit. Other aspects of the platform that could also be included are the number of shares a pages content has and the size of the pages circles which will encourage brands to continue to use the platform. Facebook currently limits a lot of information from showing up in Google search results, so having a Google+ page can help your brand receive more awareness.
Putting Social Back into Social Media
The other reason is a Google+ feature called Hangouts. Google+ differs from Facebook because it offers more ways to talk directly with individual consumers. For example, hangouts could provide a great place to host targeted focus groups to conduct research. They could also serve as a great way to introduce a new product to fans of your brand or host live video chats to demo new products and services.
While Google+ may not be the most talked about social platform right now, it will quickly become more relevant for marketing applications and we’ll begin to see smart marketers making full use of this unique toolset.
For Our Clients
We’ll be recommending that our clients have a presence on Google+ for the SEO benefits. In the future, we hope to run promotions using the platform.
Other Resources
Google+ Brand Pages is a Must-Have for Businesses
Optimising Your Google Plus Pages
Brands Using Google+
What are your thoughts? Will you be creating a page for your business?
Connect with us on our Google+ page!
Google has a new feature allowing you to personalize advertisements shown to you. In the upper right hand corner of Google’s top paid search ad there is a “Why this ad?” link. Click on it and you may customize the categories assigned to you. The ad manager even allows you to block specific sites or opt out altogether.
This feature is a blessing to the ad community, as no advertiser wants to show you something you don’t want see or intend to buy. It’s a waste of their money and resources. Ultimately this gives the user more control and well needed transparency into ad targeting.
Watch Google’s video to learn more:
If you have searched for something on Google in the past few weeks you might have noticed something different. If you haven’t, then you aren’t looking close enough! So to put everyone on an even playing field let’s search for something on Google together. Type in the search term “Derek Jeter jersey” then hit search and awaiting for you are your Google search results. Now look closely, do you see anything on the page that you never saw before? The answer could be found in BOTH organic & paid search listings. The answer to my question is the little blue magnifying glass just sitting there staring you right in the face…obviously for marketers and clients alike, the next question will be what is this? Read the rest of this entry »
Most mergers are boring. They seem exciting at the time. AOL buys Time Warner!! Google buys YouTube!! Imagine the possibilities! They buy them for advertising. Its like one huge media buy. Here are some less traditional mergers I would really like to see happen:
Love to see any of those. You got any?
Model Liskula Cohen sued Google to attain the name of the anonymous blogger who was defaming her. Now, the no longer anonymous blogger is suing Google for giving out the information. This case has stirred up a debate that will likely lead to new regulation on what people can post anonymously and I, for one, think that is a good thing.
There is a fine line here and I have landed on both sides of it at different points over the last week. Ultimately, while a personal blog should not be censored, an anonymous blog, could, in the wrong hands, become a vehicle of hate and defamation. Not holding people accountable would not only be anarchy in the making, but it would open up a very toxic can of worms. Social media should not support anti-social behavior. As much as I value the first amendment, it cannot be a shield for cowards to spew libelous hate from behind a black curtain.
Two new search engines came to light in the last couple of weeks. Bing, the new Microsoft entry, has not officially debuted but I had a chance to play a little with Wolfram Alpha and it provides a very different user experience than Google, Yahoo!, MSN, Ask or other mainstream engines. Wolfram Alpha draws on mathematical calculations and analysis so it’s great for comparing stock performance, solving equations, computing distances or time – all those quant skills that shut down the minute I left business school. It is really more of a computational resource itself than a pathway to web based resources. It’s an interesting and useful tool for specific applications and needs but I don’t know that I would even call it a search engine.
So far, Bing is still in “coming soon” mode. MSN is putting significant resources into the launch and promotion. Early word and the site video outline some very innovative features for integrated and refined searching plus some cool shopping functionality like price predictors and cashback. We’ll be watching this one closely, especially to determine how currently running MSN campaigns will be impacted by the surge of the curious when it does actually launch.
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