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Through a combination of a new website, a search and media campaign, an integrated social media campaign and a brand-centric casual game, Netplus reinvigorated, enlarged and engaged a community of fans, fans-to-be, and brand ambassadors.

Working with the Airborne team, we identified brand strengths in order to integrate strategies across all digital channels. We know that consumers love to talk about Airborne© products and the role those products play in helping to support their immune system. They recommend Airborne, lament the passing of flavors and love talking to the quirky animated spokesperson, The Airborne Guy.

Netplus took these strengths and designed and developed an inviting new website with a strong and differentiated brand voice. We extended that voice across the web and all social properties building promotions and other natural opportunities for consumers to share and interact with The Airborne Guy, the brand and other Airborne fans.

The Airborne brand now has a voice online, a strong presence across all digital channels and an active and engaged consumer community. Millions of relevant, timely messages have reached their target in the critical selling season and in just a few months tens of thousands of new product coupons were downloaded. Site traffic has skyrocketed including critical product detail pages that inform the consumer and encourage trial. The Airborne team now enjoys a robust remarketing platform in both email and social media which allows them to segment and test messaging, all of which provides a bridge to the next fall/winter season without the traditional, annual problem of rebuilding the customer base.

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