View Living Well Microsite

View Living Well Ad Banner

View Chef Duran Ad Banner

When you are tasked with attracting attention and clicks on a property as deep as Walmart.com, you need to know, understand and anticipate what moves your target demo. Highlighting six ConAgra products under a fresh, New Year “Living Well” theme, we strategically placed a variety of banners throughout the mega-site which drove consumers to a Flash-based homepage.

Once on the landing page, glinting sunlight, blue skies, and a seamless Flash experience created a calm, inviting environment within a somewhat cacophanousWalmart.com user experience. It was a great stage to promote brand messaging and healthy kitchen ideas along with rotating, unique promotions. Click through rates and time spent on pages all exceeded expectations, due to engaging content which included healthy recipes to start off the year. Traffic was so high, in fact, that we had to refresh our coupon offer after only 48 hours—our monthly allotment was already downloaded. That’s what happens when great user experience, relevant content and beautiful design work hand in hand.

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