Poptent.net, a video commercial crowd sourcing community, was looking to attract a fresh batch of videographers. After tapping into existing video communities and other typical methods of growing membership, they approached Netplus. Their goal: attract and signup 100 new creators during a period of 4-6 weeks.

We turned to Facebook and LinkedIn PPC advertising as these untapped channels offered phenomenal targeting options by interest and occupation. This allowed us to really hone in on the target audience – video professionals. Working with the Poptent team, we designed and launched a unique, analytics-tagged signup page and crafted an attractive call to action within the ads. Through ongoing optimization and ad creative refreshes we surpassed the 100 new members goal by 1600% in just 5 short weeks. The campaign performed so well that we ended up extending the program another 5 weeks and saw similar, measurable success.

During our 10 week engagement, the Poptent community saw an 83% increase in site traffic, a 545% increase in new member signups and a 242% increase in accepted assignments. Most importantly, we were able to keep the cost per sign up low, and provide accurate benchmarks for Facebook and LinkedIn ads for future programs.

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