We’ve done our share in the entertainment category, but this was our first venture down the Great White Way.  A Tale of Two Cities, an elaborate and spectacular musical tasked us with capturing the magic of the Broadway stage online.  Intricate Flash programming captured the drama and vision of the show and inspired the NY Daily News to refer to the website as “…that’s some production!

The integrated digital campaign crossed display media, search and social media, first targeting the tri-state area and eventually branching further out to the New York Citytourist crowd.  Through an intricate Wikipedia program where we linked pages of all the characters, actors, the musical itself and Dickensian sources, Tale of Two Cities The Musical rose to the top of Google during its grandiose run at the Hirschfeld Theater.

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