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Strategic retargeting to consumers intensifies the need for a comprehensive campaign including targeting, messaging, and pricing strategy. The right mix at the right budget and ROI can plant the seed for a long-term, highly successful growth and retention plan.

Our objectives for Tommy consisted of driving additional revenue within a profitable ROI, targeting new consumers leveraging data points from the existing customer base, and attributing a higher value to click-based conversions.

The site included men’s, women’s, and children’s clothing. In the weeks after their site visit, consumers were re-engaged with matching banner creative based on where they concentrated their visit. For those who still didn’t purchase, a promotional message was delivered as well.

A CPA model with reduced view-through pricing led to much higher actual sales within the same budget, further increasing the ROI.

Focusing on engagement clearly resonates with consumers and can be seen in the percentage of click-based conversions completed. The proof being even more prevalent during heightened shopping periods such as Black Friday and Cyber Monday, where 12+% of sales were attributed to click-through sales.

Contact us for innovative solutions to your marketing challenges.