Creative

Your creative is the embodiment of your brand in tone, feel, attitude and message. To be successful, no matter the objective, it must engage and move your target. From website design to interactive games, from a social media program to a banner campaign, our creative team’s knack for drawing beauty from strategy will boost your effectiveness online.

Case Studies

Airborne
Fully integrated digital approach invigorates a brand

Black & Decker 100th Anniversary Site
Global web site celebrates 100 years of innovation

Tommy Hilfiger
Compelling creative and custom remarketing campaign

ConAgra Living Well
Healthy New Year beginning on Walmart.com

Search Engine Marketing

Our Search Engine Marketing process includes a strategic mix of branding and direct marketing tactics that work together to achieve your objectives. Tactical SEM expertise in both Pay-Per-Click and organic search engine optimization (SEO) programs allow us to drive specific business outcomes. From lead generation to brand protection, we’ve got you covered.

Case Studies

ConAgra Eggbeaters
Qualified traffic and conversion via PPC

Independence Blue Cross
Brand awareness and conversion via PPC

St. George’s University
Bolstering search in medical education

Media

Who is your audience? What are they interested in? Will you reach them the right way at the right time? These are a few of the critical questions that need to be answered before media planning and buying begins. Upfront research and defining the target audience results in the most effective and balanced media plan. Firm added-value and cost negotiations follow, ensuring a favorable return on investment. Then, continued testing, optimization and measurement culminate in an adaptive campaign driven by your goals.

Case Studies

Poptent
Facebook ads help crowdsourcing team smash goals

Tommy Hilfiger
Compelling creative and custom remarketing campaign

Independence Blue Cross
Brand awareness and conversion via PPC

Technology

Technology is key to any successful online marketing campaign. From eCommerce and content management systems, to mobile and social media applications, our solutions have delighted end-users. They’ve exceeded business goals and objectives, and even won a few awards along the way. We speak .NET, Java, PHP, ColdFusion, SQL, and Objective C.

Case Studies

AON Survey Builder
Engage target via promos with custom Facebook tool

Holy Family University
Overcoming challenges of CMS migration

American Red Cross
Adding a little college rivalry to blood drives and donations

Reporting and Analytics

What metrics can we measure? How do we improve performance? What really matters and what does it all mean? Powerful and comprehensive tools to assist in measurement exist, but they’re only as good as the experts who use them. We’re here to help answer all those questions, make sense of the mounds of data and optimize campaigns to improve performance and ROI. Yes, even in social media.

Case Studies

Independence Blue Cross
Brand awareness and conversion via PPC

ConAgra Orville Redenbacher
Crisis management solutions at warp speed

Poptent
Facebook ads help crowdsourcing team smash goals

Email Marketing

Your in-house customer database is one of your most valuable marketing assets. Netplus can help you use it to build customer loyalty, drive incremental sales, and extend your relationship with customers. This means developing a strategy beyond simply blasting your list. It takes creative, copy, and social media tie-ins that engage, entertain and excite. When your target is looking forward to your next email, you know your program is working.

Case Studies

Airborne
Fully integrated digital approach invigorates a brand

Shirt Off My Back
Making retail charity social and sharable

Retail Fashion Email
There’s a science and an art to email success

Gaming

As human beings, we love to play. It’s our nature. Our award-winning gaming team has the expertise and imagination to tap into that. We’ve developed stand-alone games that drive affinity and meaningful, deep engagement as well as exploring the gamification of consumer experiences, such as adding a game layer to everyday events like doing laundry, ordering lunch or studying to increase perceived value for the consumer. Game on!

Case Studies

Black & Decker 100th Anniversary Site
Global web site celebrates 100 years of innovation

Black & Decker Holiday Match & Win Game
Gaming showcases holiday gift ideas and drives traffic

Mobile

iPad, iPhone, Android, BlackBerry – smartphone and tablet sales have now outpaced desktops and laptops. Consumers are now just as reachable on the go. We’ll help you navigate the platforms, technologies and develop an experience that feels right to the user and achieves results no matter the device.

Case Studies

DEB Model Search
Multi-channel sales and branding via social

ConAgra ROTEL
Creative + social media = Brand of the Year

Content Strategy

The Netplus Content Strategy Practice helps clients plan for creating, delivering, and updating content, no matter what it is or where it goes. Our program delivers six key benefits: more efficient use of existing content, identified opportunities for new, high-value content, consistency in messaging, optimization, and alignment. We can support a single phase of the Content Lifecycle (Research, Strategy, Planning, Creation, Maintenance), or help develop and implement a comprehensive Content Strategy program.

Case Studies

CertainTeed
Effectively wrangling content strategy

The Kennedy Center
A social media consult for an iconic destination

Black & Decker 100th Anniversary Site
Global web site celebrates 100 years of innovation